About Us

We're LP Legend...The GAME DAY division of Lucky Penny.

With over 20 years of experience in retail, the bottom line is we know what sells. Our sister company, hey, daisy! is a successful clothing and gift boutique based in Northeast Wisconsin. We like to say our stores specialize in clothing for "real life" and have built our brand to be a go-to for not only special occasions but the place you get your favorite tee and joggers to wear to soccer games, or hanging out at home. Over the years, our business has grown to include Lucky Penny, our wholesale division, featuring clothing and gifts for girls - and LP Legend - custom men's, women's and children's Game Day gear...which is why you're here! We're moms...and have been in the fashion business since 2002...but the bottom line is we now spend A LOT of time watching our kids do what they love (and less time being as fashionable as we once were lol). LP Legend is where our two worlds collide, our focus is on trendy fan apparel that we LOVE to wear (at the rink, fields, gym or track) and know you will too.

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Have a custom project or want us to set up a Game Day apparel store?!? Contact us! We would love to help you take your project from vision to reality. Our knowledge of trends in both women's and men's apparel allows us to create custom items that are a step above the typical team apparel store. From unique artwork to a great fit and the softest fabrics, our team can create items your fans will love! AND...we take pride in quick turnaround times...because we know you want to sport your Game Day gear now!

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We also specialize in "messages" and love spreading positive vibes via clothing. We're experts at finding just the right item to build team spirit, workplace moral, or a "focus" campaign for your organization. On a small or large sale, the possibilities are endless. We can add your logo to one of our existing designs, or develop a new one. We offer tees and sweatshirts at a variety of price points and our experienced graphic design team can guide you to a professional and inspirational finished product! There is so much good stuff going on in the world...let's showcase it!

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On-trend and quality apparel sells...and your LP Legend tee will most certainly become one of your favorites! Our goal is make your project a success and we can't wait to work with you! Email us at info@northofgood.com to get started on your project!